About
Design Lead, Ahmedabad.
10+ years making complicated things feel simple, across UX, brand and front-end.
Less is more.
the rule I design by
I started designing before I even knew it was a career. Growing up in Ahmedabad, I used to draw logos on notebook covers and somehow convinced the neighbourhood tea shop to let me redo their signage. That was around 2009. Back then I had no formal training, just a borrowed copy of Photoshop and a lot of curiosity about how things looked and why.
Today I lead design at E2M where I run UX, UI and brand across multiple products at the same time. Before that I spent time at Silver Touch Technologies, Multicore and Blurbpoint Media. Each place taught me something the previous one did not and the variety ended up being the real education.
I studied at Mohanlal Sukhadia University and the years after that were spent saying yes to most design problems that came my way. Identities, web apps, mobile screens, marketing sites, motion, pitch decks. All of it. No boring briefs.
What has changed most is not the craft but the speed.
I prototype and vibe code with AI tools like Cursor, Claude, v0 and Figma Make and ship in days what used to take weeks. I still care deeply about the type spacing, the hover state and the moment a button does exactly what it should. AI just removes the friction between the idea and the thing you can actually click and test.
My way of working is pretty straightforward. Lots of questions upfront, then quiet focus and fast iteration. One clear brief, one tight review cycle, one shipped thing. Most design delays are not actually design problems. They are communication problems and I have learned to fix those first before anything else.
I have worked with teams across India, Australia and the US. Time zones are fine. Vague briefs are harder so I never let them stay vague for long.
Showing up for the design and tech community is something I genuinely enjoy. Not just something I list in a bio.
Over the years I have volunteered at uxindiaconf, been part of the Google Developers Group Ahmedabad team, handled crowd management and speaker coordination at Google Developers Group Cloud Ahmedabad, taken care of design work for Serverless Ahmedabad and volunteered at WordCamp Ahmedabad. And there are plenty more events I have been part of that do not fit neatly on a list.
What keeps me coming back is not the badge or the title. It is the conversations in the hallway, the people you meet between sessions, the designers just starting out who remind you why this work matters. I have honestly learned as much from those moments as from any job I have held.
If there is a design or tech event happening in Ahmedabad, there is a good chance I am either in the audience, behind the scenes or somewhere helping things run. Outside events I shoot on Unsplash when the light is right, run a small design goods shop on Gumroad and write about design and AI on LinkedIn and Medium.
Over 12,000 people follow me on LinkedIn and I am genuinely active there, not just posting once a month and disappearing. I share things about design, AI, product thinking and the reality of leading creative work day to day.
My network is a mix of designers, founders, developers, product managers and people who are still figuring out what they want to do. If you are looking for your next role, exploring a career in design, or just want to know what is happening in the industry, following along is a good place to start. Job opportunities, project collabs and interesting conversations come through regularly.
Send me a note, connect or just follow. I respond to most messages and I never make it weird.
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